I’ve spent some time in the old Marketing Cloud to say this: it works, but it’s not exactly friendly. It can be slow, cluttered, and harder to navigate than it needs to be — especially if you’re just trying to get a campaign out the door.
That’s why Marketing Cloud Next already feels so promising, even without having used it in practice. The new interface looks cleaner, more modern, and far more intuitive. It seems like Salesforce finally focused on how marketers actually work, not just on adding more features.
Everything about Next suggests less friction — fewer clicks, clearer workflows, and a platform that doesn’t fight you at every step. If the experience lives up to how it looks, this could be a huge improvement over the old Marketing Cloud and a much nicer place to spend your day.
Here is some more information that I stumbled upon on Salesforce Ben: